Attention is the currency of marketing.
And while video dominates as the most-effective medium…
Only 20% even listen to the audio.
How much attention are they giving you - actually?
This week, we talk to Quentin Moreau-Defarges, Head of Strategy for Gameloft North America whose mission is creating brand assets that capture an audience’s attention - for real - by immersing them in interactive and playable experiences.
In his 10 years at Gameloft, Quentin has worked his way up from project manager, to help create their in-house creative agency, where they work to bring the power of gamification to businesses across the spectrum: from small brands to the Fortune 500.
In this episode, we talk about:
🍋 The key to creating a high-ROI gamification strategy;
🍋 Why healthcare, pharma, and other traditional industries are investing heavily in gamification;
🍋 The transition to cross-platform games and what that means for brands;
🍋 How Covid has accelerated the demand for interactive experiences;
🍋 The cost factor: and why gamification is no longer out of reach for smaller brands.
If you thought you were too big, too small, or too traditional to gamify your brand, you won’t want to miss this episode!
If you enjoy the episode be sure to like & subscribe! And if you’re looking for more of our kick-ass content, check it out below.
🍋 Trevor Dudeck's LinkedIn profile: https://www.linkedin.com/in/trevordudeck/
🍋 Lemonade's LinkedIn page: https://www.linkedin.com/company/lemonadetheagency/
🍋 Lemonade's Instagram profile: https://www.instagram.com/lemonadecreates/
🍋 Lemonade's Facebook page: https://www.facebook.com/lemonadecreates
🍋 Lemonade's Twitter account: https://twitter.com/lemonadecreates
Driving Brand Growth
Nobody has time for bland marketing.
It needs to be energizing and refreshing.
Just like a glass of Lemonade on a hot summer night.
Welcome to our new podcast Driving Brand Growth. It’s the second offering from our popular Insights Series on the Lemonade Originals YouTube channel.
Driving Brand Growth is a place where:
Savvy marketers come to find stories.
Advertising veterans share their experiences.
And gurus and beginners alike can share a laugh or two.
As a team with a love for Storytelling, Content, and Marketing Strategy, we invite fellow professionals from across the industry to join us on the show to share their wisdom and their passion for the work we do.
Grab an episode on the go to learn about upcoming trends and tactics. These will help broaden your mindset, and grow your brand.
All you have to do is hit play.
As a savvy marketer, you know that your competitors invest heavily in content marketing.
And, not just because it makes them look good or feel good ;).
They do it because content marketing is 62% less expensive than outbound while generating 200% more leads. (Source: Content Marketing Institute)
Content is uniquely effective, but it can be overwhelming. Believe me, I know.
I've had to hone new content marketing skills, study an emerging platform and curate booming influencers on a daily basis.
If you're not a marketing agency or a creative shop, trying to keep up gets discouraging. Even Google outsources.
Most companies' Content Team consists of just a few Creatives. Better than nothing, but unscalable. Don’t fall for the “in-house content trap”.
Lemonade helps you scale by increasing your creative and marketing bandwidth.
You have to go the extra mile.
That's why I insist on strategy and discovery consultations before any engagement and why I swim laps at 6 AM every morning. Apart from my family, nothing fuels me like telling a good story and delivering results that impact brand and business goals.
Many agencies can talk shop but fail to deliver meaningful results and engagement.
To stay focused on your bottom line, Lemonade has built a process to measure, analyze, and guarantee results.
In 2019, you need a content strategy that includes:
- Awe-inspiring videos, pictures, and design
- A distribution and performance strategy
- Community building
We provide that, and so much more.