How to Grow Faster Using Customer Insights with Alon Ghelber artwork
Driving Brand Growth

How to Grow Faster Using Customer Insights with Alon Ghelber

  • S1E5
  • 56:29
  • September 24th 2020

Imagine a future where software could actually think for itself. Imagine analyzing millions of customer reviews, online opinions, and pieces of unstructured data. 

How would software like this impact marketing strategy?  

Meet Alon Ghelber:

🍋 B2B Marketing Consultant 

🍋 Forbes Business Council Official Member 

🍋 CMO of Revuze Computer Software

Revuze’s cloud-based B2B services generate insights into consumer experiences. Brands can take these insights and adjust their marketing campaigns to accommodate consumer feedback. 

Haven’t marketers always used feedback though? The difference?

Their AI thinks for itself and operates in real-time, analyzing trends as they happen. 

Alon takes us through the past year at Revuze, where he and his team have had to pivot 3 times. Servicing professionals who are themselves, higher-ups in marketing, can be challenging. But by remaining agile, they’ve been able to develop a feel for their customers' needs. 

In Alon’s words, ‘the customer knows all of it, we can only listen.’ 

Alon demonstrates the gap between what consumers think about products, and what marketers think consumers think about products.

How do you make a single feature adjustment to a coffee machine that puts you ahead of the big guys in an Amazon search? What perfume scents are trending right now and why?

Trevor and Alon get into the differences between brand marketing and feature marketing.

Which creates more focus for your marketing strategy?

Which strategy speaks more to the consumer experience?

Which strategy is going to resonate more with the consumer?

As the market is shifting, brands need to seize opportunities. The market will recover, and when it does, it will flourish. So what trends can we expect to hang around after this virus disappears? 

If you want to hear more about how providing data can sustain your company’s inbound marketing, don’t skip this episode. 

And if you still can’t get enough of our content, click one of the links for more:

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Driving Brand Growth

Nobody has time for bland marketing.

It needs to be energizing and refreshing. 

Just like a glass of Lemonade on a hot summer night.

Welcome to our new podcast Driving Brand Growth. It’s the second offering from our popular Insights Series on the Lemonade Originals YouTube channel.

Driving Brand Growth is a place where:

Savvy marketers come to find stories.

Advertising veterans share their experiences.

And gurus and beginners alike can share a laugh or two.

As a team with a love for Storytelling, Content, and Marketing Strategy, we invite fellow professionals from across the industry to join us on the show to share their wisdom and their passion for the work we do.

Grab an episode on the go to learn about upcoming trends and tactics. These will help broaden your mindset, and grow your brand. 

All you have to do is hit play.

Trevor Dudeck avatar
Trevor Dudeck
CEO @ Lemonade ➤ Filmmaker ➤ Giants Fan

As a savvy marketer, you know that your competitors invest heavily in content marketing.

And, not just because it makes them look good or feel good ;).

They do it because content marketing is 62% less expensive than outbound while generating 200% more leads. (Source: Content Marketing Institute)

Content is uniquely effective, but it can be overwhelming. Believe me, I know.

I've had to hone new content marketing skills, study an emerging platform and curate booming influencers on a daily basis.

If you're not a marketing agency or a creative shop, trying to keep up gets discouraging. Even Google outsources.

Most companies' Content Team consists of just a few Creatives. Better than nothing, but unscalable. Don’t fall for the “in-house content trap”.

Lemonade helps you scale by increasing your creative and marketing bandwidth.

You have to go the extra mile.

That's why I insist on strategy and discovery consultations before any engagement and why I swim laps at 6 AM every morning. Apart from my family, nothing fuels me like telling a good story and delivering results that impact brand and business goals.

Many agencies can talk shop but fail to deliver meaningful results and engagement.

To stay focused on your bottom line, Lemonade has built a process to measure, analyze, and guarantee results.

In 2019, you need a content strategy that includes:

- Awe-inspiring videos, pictures, and design

- A distribution and performance strategy

- Community building

We provide that, and so much more.