Lisa has built an impressive career by showing care and compassion for others.
She grew UPS’s United Way campaign from $48 to $65M, receiving the AMA’s Non-Profit Marketer of the Year award in 2017.
Today Lisa is the Chief Mojo Officer at the Marketing Mojo, a full-service digital marketing and demand-gen agency.
One of Lisa’s superpowers is finding the place where purpose and profit co-exist.
That instinct has propelled Lisa into becoming a savvy marketer.
What we discussed and what you’ll learn:
- How marketers need to lead with purpose over profit for the greater good.
- The best marketing tactics are evergreen.
- How to be authentic and more credible when telling your story.
- What it means to uphold the promise of your brand.
- The Gen Z market and how their purchase habits will change after watching their parents get laid off.
Today’s episode offers feel-good food-for-thought.
Driving Brand Growth
Nobody has time for bland marketing.
It needs to be energizing and refreshing.
Just like a glass of Lemonade on a hot summer night.
Welcome to our new podcast Driving Brand Growth. It’s the second offering from our popular Insights Series on the Lemonade Originals YouTube channel.
Driving Brand Growth is a place where:
Savvy marketers come to find stories.
Advertising veterans share their experiences.
And gurus and beginners alike can share a laugh or two.
As a team with a love for Storytelling, Content, and Marketing Strategy, we invite fellow professionals from across the industry to join us on the show to share their wisdom and their passion for the work we do.
Grab an episode on the go to learn about upcoming trends and tactics. These will help broaden your mindset, and grow your brand.
All you have to do is hit play.
As a savvy marketer, you know that your competitors invest heavily in content marketing.
And, not just because it makes them look good or feel good ;).
They do it because content marketing is 62% less expensive than outbound while generating 200% more leads. (Source: Content Marketing Institute)
Content is uniquely effective, but it can be overwhelming. Believe me, I know.
I've had to hone new content marketing skills, study an emerging platform and curate booming influencers on a daily basis.
If you're not a marketing agency or a creative shop, trying to keep up gets discouraging. Even Google outsources.
Most companies' Content Team consists of just a few Creatives. Better than nothing, but unscalable. Don’t fall for the “in-house content trap”.
Lemonade helps you scale by increasing your creative and marketing bandwidth.
You have to go the extra mile.
That's why I insist on strategy and discovery consultations before any engagement and why I swim laps at 6 AM every morning. Apart from my family, nothing fuels me like telling a good story and delivering results that impact brand and business goals.
Many agencies can talk shop but fail to deliver meaningful results and engagement.
To stay focused on your bottom line, Lemonade has built a process to measure, analyze, and guarantee results.
In 2019, you need a content strategy that includes:
- Awe-inspiring videos, pictures, and design
- A distribution and performance strategy
- Community building
We provide that, and so much more.