Wax on. Wax off.
The featured company on this week’s episode of Driving Brand Growth has thrived during the worst economic setback in decades. They’re the first business in their segment to reach the Inc. 5000. They have 120 locations. They’re… a car wash?
That’s right! In this episode of Driving Brand Growth, we’ll be cleansing ourselves of previous notions of consumer engagement, and polishing up on the importance of purpose with Travis Kimball, Partner and Chief Experience Officer of Quick Quack Car Wash.
Join us as we take a deep dive into their 17-year journey to success, from their early start to their ambitious current plan of opening up a new location each week of the year in 2021.
Other topics will include:
🍋 The ROI of customer experience;
🍋 Why you have to be intentional about culture;
🍋 How creativity drives innovation and efficiency;
🍋 The unexpected payoffs of investing in brand presence;
🍋 What it means to create the “Chick-fil-A” effect in your business.
If you think your business isn’t “sexy” enough to shine this bright, this episode is for you. Tune in to learn how to use culture, small steps, and a little creativity to buck the norms in your industry.
If you enjoy the episode be sure to like & subscribe! And make sure to follow our other channels for more:
🍋 Trevor Dudeck's LinkedIn profile: https://www.linkedin.com/in/trevordudeck/
🍋 Lemonade's LinkedIn page: https://www.linkedin.com/company/lemonadetheagency/
🍋 Lemonade's Instagram profile: https://www.instagram.com/lemonadecreates/
🍋 Lemonade's Facebook page: https://www.facebook.com/lemonadecreates
🍋 Lemonade's Twitter account: https://twitter.com/lemonadecreates
Driving Brand Growth
Nobody has time for bland marketing.
It needs to be energizing and refreshing.
Just like a glass of Lemonade on a hot summer night.
Welcome to our new podcast Driving Brand Growth. It’s the second offering from our popular Insights Series on the Lemonade Originals YouTube channel.
Driving Brand Growth is a place where:
Savvy marketers come to find stories.
Advertising veterans share their experiences.
And gurus and beginners alike can share a laugh or two.
As a team with a love for Storytelling, Content, and Marketing Strategy, we invite fellow professionals from across the industry to join us on the show to share their wisdom and their passion for the work we do.
Grab an episode on the go to learn about upcoming trends and tactics. These will help broaden your mindset, and grow your brand.
All you have to do is hit play.
As a savvy marketer, you know that your competitors invest heavily in content marketing.
And, not just because it makes them look good or feel good ;).
They do it because content marketing is 62% less expensive than outbound while generating 200% more leads. (Source: Content Marketing Institute)
Content is uniquely effective, but it can be overwhelming. Believe me, I know.
I've had to hone new content marketing skills, study an emerging platform and curate booming influencers on a daily basis.
If you're not a marketing agency or a creative shop, trying to keep up gets discouraging. Even Google outsources.
Most companies' Content Team consists of just a few Creatives. Better than nothing, but unscalable. Don’t fall for the “in-house content trap”.
Lemonade helps you scale by increasing your creative and marketing bandwidth.
You have to go the extra mile.
That's why I insist on strategy and discovery consultations before any engagement and why I swim laps at 6 AM every morning. Apart from my family, nothing fuels me like telling a good story and delivering results that impact brand and business goals.
Many agencies can talk shop but fail to deliver meaningful results and engagement.
To stay focused on your bottom line, Lemonade has built a process to measure, analyze, and guarantee results.
In 2019, you need a content strategy that includes:
- Awe-inspiring videos, pictures, and design
- A distribution and performance strategy
- Community building
We provide that, and so much more.