The Business of Video Games with Jay Powell artwork
Driving Brand Growth

The Business of Video Games with Jay Powell

  • S1E8
  • 59:42
  • December 30th 2020

An Independent Data Survey found that 2020 has seen the rise of video games. The industry has become bigger than the global movie and sports ones combined.

And as expected, everyone wants a piece of the pie. But most aren’t aware of the pitfalls within this multi-billion dollar industry.

In our latest episode, Jay Powell and I discussed how important the business side of video games can be.

Jay is the founder of the Powell Group, a small, video game consulting firm. He supports indie to bigger developers, works with publishers, conferences, and tech companies. 

Jay’s objective is to help as many people as possible share great games with the rest of the world. He does that by:

👉🏻 educating developers on the business of video games;

👉🏻 running the longest digital conference series in the video game industry;

👉🏻 his fantastic online Discord community of over 2300 industry professionals.

In our discussion you’ll learn about:

🍋 the uncharted concept (for many) of discoverability. As a video games developer, you should be doing marketing. And building communities around your game. From day one!

🍋 the reality of how small the multi-billion dollar gaming industry is. You learn early on that you don’t screw people over because it’ll bite you back.

🍋 what it takes to run a digital event and how to drive audience engagement.

🍋 the success behind streaming services, such as Netflix and HBO. How to make people care about your content.

🍋 how something Jay had been doing since he was five-years-old turned changed his future. From earning “extra beer money” to ending up doing what he loves.

Hope you enjoy the episode! If you want to find out more exclusive content:

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Driving Brand Growth

Nobody has time for bland marketing.

It needs to be energizing and refreshing. 

Just like a glass of Lemonade on a hot summer night.

Welcome to our new podcast Driving Brand Growth. It’s the second offering from our popular Insights Series on the Lemonade Originals YouTube channel.

Driving Brand Growth is a place where:

Savvy marketers come to find stories.

Advertising veterans share their experiences.

And gurus and beginners alike can share a laugh or two.

As a team with a love for Storytelling, Content, and Marketing Strategy, we invite fellow professionals from across the industry to join us on the show to share their wisdom and their passion for the work we do.

Grab an episode on the go to learn about upcoming trends and tactics. These will help broaden your mindset, and grow your brand. 

All you have to do is hit play.

Trevor Dudeck avatar
Trevor Dudeck
CEO @ Lemonade ➤ Filmmaker ➤ Giants Fan

As a savvy marketer, you know that your competitors invest heavily in content marketing.

And, not just because it makes them look good or feel good ;).

They do it because content marketing is 62% less expensive than outbound while generating 200% more leads. (Source: Content Marketing Institute)

Content is uniquely effective, but it can be overwhelming. Believe me, I know.

I've had to hone new content marketing skills, study an emerging platform and curate booming influencers on a daily basis.

If you're not a marketing agency or a creative shop, trying to keep up gets discouraging. Even Google outsources.

Most companies' Content Team consists of just a few Creatives. Better than nothing, but unscalable. Don’t fall for the “in-house content trap”.

Lemonade helps you scale by increasing your creative and marketing bandwidth.

You have to go the extra mile.

That's why I insist on strategy and discovery consultations before any engagement and why I swim laps at 6 AM every morning. Apart from my family, nothing fuels me like telling a good story and delivering results that impact brand and business goals.

Many agencies can talk shop but fail to deliver meaningful results and engagement.

To stay focused on your bottom line, Lemonade has built a process to measure, analyze, and guarantee results.

In 2019, you need a content strategy that includes:

- Awe-inspiring videos, pictures, and design

- A distribution and performance strategy

- Community building

We provide that, and so much more.