In 2019 Peerfit received an investment of $18M to expand its wellness offerings.
But what was it about their platform that caught so much attention?
Peerfit’s a network service that partners with employers to offer employees a wellness program benefit. It connects workers to local fitness experiences and wellness services.
The hook? By investing in the wellness of your employees, you’re investing in the health of your business.
In this episode, Trevor chats to Maria Juan, a diehard creative, and Peerfit’s Veep of Marketing. They talk about the benefits of using a program like Peerfit and deep dive into strategy.
The nature of Peerfit’s B2B services means their sales team relies on leads that target the C-level employees. They work from the top down.
But that doesn’t mean their marketing team has to do the same.
In fact, Maria’s team does the opposite. Their marketers target employees and work from the bottom up.
By pushing out as much content as possible on a variety of platforms.
She relies on content to reach those using the service. She engages with them, creating evangelists that will champion the brand from the ground up.
She says that by investing in content, you teach people about your organization. This creates opportunities to generate leads and drive sales.
Trevor and Maria cover:
🍋 What makes a good marketer
🍋 Their favorite platforms & knowing how to use them
🍋 What content is working right now
🍋 Owning content vs earning content, and
🍋 Integrating digital into your platform
The market shift and pivot to digital have had a big impact on the fitness industry and the self-care trend.
How can you make sure you’re taking advantage of this shift with your marketing tactics? Listen to the episode to find out.
If you enjoy the episode be sure to like & subscribe! And if you’re looking for more of our kick-ass content, check it out below.
🍋 Trevor Dudeck's LinkedIn profile: https://www.linkedin.com/in/trevordudeck/
🍋 Lemonade's LinkedIn page: https://www.linkedin.com/company/lemonadetheagency/
🍋 Lemonade's Instagram profile: https://www.instagram.com/lemonadecreates/
🍋 Lemonade's Facebook page: https://www.facebook.com/lemonadecreates
🍋 Lemonade's Twitter account: https://twitter.com/lemonadecreates
Driving Brand Growth
Nobody has time for bland marketing.
It needs to be energizing and refreshing.
Just like a glass of Lemonade on a hot summer night.
Welcome to our new podcast Driving Brand Growth. It’s the second offering from our popular Insights Series on the Lemonade Originals YouTube channel.
Driving Brand Growth is a place where:
Savvy marketers come to find stories.
Advertising veterans share their experiences.
And gurus and beginners alike can share a laugh or two.
As a team with a love for Storytelling, Content, and Marketing Strategy, we invite fellow professionals from across the industry to join us on the show to share their wisdom and their passion for the work we do.
Grab an episode on the go to learn about upcoming trends and tactics. These will help broaden your mindset, and grow your brand.
All you have to do is hit play.
As a savvy marketer, you know that your competitors invest heavily in content marketing.
And, not just because it makes them look good or feel good ;).
They do it because content marketing is 62% less expensive than outbound while generating 200% more leads. (Source: Content Marketing Institute)
Content is uniquely effective, but it can be overwhelming. Believe me, I know.
I've had to hone new content marketing skills, study an emerging platform and curate booming influencers on a daily basis.
If you're not a marketing agency or a creative shop, trying to keep up gets discouraging. Even Google outsources.
Most companies' Content Team consists of just a few Creatives. Better than nothing, but unscalable. Don’t fall for the “in-house content trap”.
Lemonade helps you scale by increasing your creative and marketing bandwidth.
You have to go the extra mile.
That's why I insist on strategy and discovery consultations before any engagement and why I swim laps at 6 AM every morning. Apart from my family, nothing fuels me like telling a good story and delivering results that impact brand and business goals.
Many agencies can talk shop but fail to deliver meaningful results and engagement.
To stay focused on your bottom line, Lemonade has built a process to measure, analyze, and guarantee results.
In 2019, you need a content strategy that includes:
- Awe-inspiring videos, pictures, and design
- A distribution and performance strategy
- Community building
We provide that, and so much more.